Displaying reviews can increase conversion rates by 270%
Having five reviews results in purchase likelihood increasing by a factor of almost four times
Purchase likelihood improves 15% when buyers read verified buyer reviews over anonymous reviews
Given two products with similar ratings, consumers are more likely to buy the product with more reviews
Reviews produce an 18% uplift in sales
Reviews make 71% of customers more comfortable purchasing a product
73% of customers value the written review over the overall star rating
68% of consumers look for either information on the reviewer’s experience, or problems the reviewer experienced when reading reviews
73% of consumers trust a local business more after reading positive reviews
54% of consumers visit a local business’s website after reading a positive review
82% of buyers consider user-generated reviews to be extremely valuable
85% of buyers trust reviews as much as personal recommendations
53% of customers expect businesses to reply to their online reviews within seven days
41% of consumers say that brands replying to reviews makes them believe the company really cares about their customers
Not replying to reviews risks increasing customer churn by up to 15%
7 out of 10 consumers changed their opinion about a brand after the company replied to a review
16% of participants in a 2016 study expect businesses to reply to negative reviews in 1-3 hours
82% of shoppers specifically seek out negative reviews
Consumers spend four times as long interacting with negative reviews, with a 67% increase in conversion rate
92% of consumers have difficulties or hesitations purchasing an item with no reviews
95% of consumers get suspicious of fake reviews if there are no bad scores
The likelihood of purchase peaks at a star rating of 4.0 – 4.7, then decreases as the rating gets closer to 5.0.
68% of consumers have left a review for a local business after being asked to do so
Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases
Consumers with negative experiences are more likely to write a review than those who had a positive experience
Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews
84% of people trust reviews they read online as much as personal recommendations
Irrelevant content is the number one reason buyers don’t engage with vendors more frequently
Reputation makes up over 25% of a brand’s market value
Experts believe that online reviews make up over 13% of how Google and other search engines rank local search results