For many businesses, upselling can be more effective than acquiring a new customer.
Sometimes your customers don’t know that a premium product is available.
Or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.
Harsh truth: You’re losing money every time a visitor abandons their cart without purchasing.
One simple and effective ecommerce marketing idea to reduce the frequency of abandoned carts is an email recovery campaign.
Which can convince your visitors to make a return visit and complete their original purchase.
It’s fairly straightforward to start making sales through your Facebook store.
Better yet, your Facebook store can integrate directly with your Shopify store so you don’t have to keep a separate inventory.
Conversion rate optimisation (CRO) is the practice of optimising your website for on-site conversions and increased sales.
Practising CRO helps you identify problem areas on your site.
Once you’ve conducted your research to identify challenges and opportunities.
You can develop hypotheses and tests to see which approaches generate the most sales.
Personalization is another effective marketing tactic to drive online sales.
Using behavioural data, personalised experiences are served to the visitor, according to their past actions and preferences.
You then need to send regular, valuable emails for maximum effectiveness.
There are many occasions that are perfect for sending emails that your subscribers will actually appreciate:
~ welcome email
~ promo codes
~ newsletters
~ products tips