Working on your persuasion skills will open more doors and can help you get a lot more out of life.

Effective persuasion is often attached to determining people’s motivations, or what they want and need.

Many people simply want more of what they already have.

Simply by exercising their imagination, people can think of things they would like more of.

As a pattern, good influencers are also often good managers.

People who excel at managing are not simply dictating orders but are able to influence those around them to get things done.

There are different ways you can influence the behaviours and opinions of others: through facts and logic, through appeals to values and beliefs, or through support of them.

There are 3 types of tactics: logical, emotional, and cooperative.

The Head: Logical influencing tactics address people in a rational or intellectual way.

Arguments and information such as facts and figures are brought forward in the best interest of the organisation, the team, or the person.

The Heart: Emotional influencing tactics connect the communication or decision to a person’s feelings of well-being or sense of belonging.

The leader appeals to attitudes, values, a common purpose, ideals, and beliefs through inspiration or enthusiasm.

The Hands: Cooperative influencing tactics involve seeking advice and offering assistance.

The leader reinforces the connection that they have with the others.

Collaborating to accomplish a mutually important goal extends a hand to others.



Everyone has a preference for how they would like to be influenced.

Selecting the best influence tactic is important to achieve the desired outcome.

Effective leaders understand the way others want to be influenced and apply the right tactics to build alignment and commitment.