With 1 billion people now using the app, there is no shortage of Instagram statistics that show how popular it is. I’ve found the most up to date, amazing Instagram statistics around.


Instagram User Statistics

Instagram has 1 billion monthly active users.

More than 500 million of them use the platform every day.

The top three countries who use Instagram are the United States (121m), India (71m), and Brazil (64m).

90 percent of Instagram users are younger than 35.

The biggest demographic group are males between 18 – 24 years old.

60.4% of all users are aged between 18 and 24.

Over 60% of users log in daily, making it the second most engaged network after Facebook.

The most followed brand (besides Instagram itself) is National Geographic, with 97.4m and counting followers. The most followed person is currently Cristiano Ronaldo with 160m followers as of the time of this writing.

34% of Instagram users are millennials.

22% of all Instagram users log in at least once a day.

38% of users check Instagram multiple times a day.

25% of smartphone owners use Instagram.


Instagram Usage Statistics

Under-25-year-olds use Instagram 32 minutes a day.

Over 40 billion photos have been shared.

Users ‘like’ 4.2 billion posts per day.

The most popular picture on Instagram is currently a picture of an egg with over 53m likes.

As of June 2016, 95 million posts are made every day, although this is likely to be far higher today.

500 million people use Stories every day.

60% of users (that’s 600+ million people) seek out and discover new products on Instagram.

Users spend on average 53 minutes a day on the Android Instagram app.

One study found that 8% of accounts are fake.

29.9% of accounts are ‘inactive’, posting one or fewer photos or videos in a month.


Instagram for Business Statistics

71% of U.S. businesses use Instagram.

There are 25 million business profiles.

Over 200 million users visiting at least one business profile every day.

80% of users follow at least one business.

2 million monthly advertisers on Instagram.

60% of users discover products on Instagram.

50% of businesses on Instagram have produced a Story.

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users.

70% of the most used hashtags are branded.

Posts with at least one hashtag gain 12.6% more engagement.

Posts with a location receive 79% more engagement.

Photos see more engagement than videos on Instagram.