There is nothing quite like a Shopify sale notification alarming you that you’ve made sale. However it can be a journey to get your potential customers to the purchasing point. Here are our top social media tactics to drive your customers to your store.
Defining Your Customers
Social media is a place for your brand to express your voice and personality. However, who are you talking to? Using the available data on those who purchased or viewed your store allows you too create the perfect content for your audience.
Find this following data:
- Age
- Where
- Language
- Gender
- Likes and dislikes
To define who your perfect customer is, the more detail the better!
Facebook Advertising
59% of the worlds social media population is on Facebook and has the record of 85% social media purchases. This platform is not only a market place but a great way to get conversions
Facebook provides paid advertisement which uses an audience selected by you. This audience is made up of different media sources that is related to your product or service. This audience allows your products to be seen by people who are interested in your niche which makes advertising less of a shot in the dark and decreases the chance of money being wasted.
An audience includes:
- Facebook pages
- Facebook groups
- Magazines
- Books
- Public figures
- Movies
- And more data
Whether you research on your own or use our premade Facebook Audiences you can use this platform to attract the right customer.
Instagram Influencers
70% of teens trust Influencers more than celebrities!
Influencer marketing is growing everyday and is slowly becoming a popular way of marketing. Influencer marketing benefits a business by:
- Boosting seo
- Being cost effective
- Potentially high roi
- Instant niche target
- Audience trusts influencers opinion
- Increases reach and brand awareness
You can select the correct influencer by knowing their engagement score, prices and audience. We supply 800+ influencers across different niches with 3+ star enagement.
Organic Social Media Marketing
Customers prefer buying from people rather than a business and organic social media marketing gives your brand a voice and even a face. By posting content on social media you can organically start building a base of followers or page likes which you can show new products or behind the scenes, although this may take time it is a free option.
Social media is the way forward with marketing with 3.6 billion users world wide. It will not only build your brand but also give you an identity and a voice!