Internet Marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet Marketing is a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search engine optimisation, paid media, and more.
There are seven main types of internet marketing:
Social media marketing
Paid advertising
Content marketing
Affiliate marketing
Email marketing
Influencer marketing
Search engine optimisation (SEO)
Social media marketing is the process of obtaining attention and sales through the use of social media platforms such as Facebook, Instagram,Twitter or Pinterest.
There are two types of social media marketing: organic (free) and paid.
Organic social media marketing focuses on building a community and building relationships with customers in an effort to get interest and customer loyalty.
There are lots of ways to use paid social media marketing to promote your business and each platform has its own suite of paid promotional options.
Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook, Instagram, LinkedIn, and Pinterest.
Most platforms now charge advertisers depending on their marketing objectives, such as:
~ Cost-per-action (CPA) (also know as cost-per-acquisition). This means you’ll be charged each time a user takes a specific action or converts into a customer.
~ Cost-per-view (CPV). This means you’ll be charged for each view your video receives.
~ Pay-per-click (PPC). this means that advertisers will pay a fee each time a user clicks on one of their ads.
~ Cost-per-thousand-impressions (CPM). This means you’ll be charged each time your ad is viewed 1,000 times
Online advertising options have extremely advanced tracking features. After placing an ad, you can track every view, like, comment, click, and conversion it receives.
Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.
There are countless forms of content that businesses use to do this, such as:
~ Blog posts
~ Videos
~ Infographics
~ Ebooks
~ Podcasts
~ Case studies
~ Emails
Content marketing works closely with many other types of internet marketing – especially social media marketing and SEO.
Affiliate marketing is essentially just online referral marketing.
A business will set up a program that pays commissions to individuals or external websites for the traffic or sales they generate.
This allows internet marketers and influencers to earn money promoting another business’s products or services.
Email marketing is the process of using emails to send direct marketing messages to people in an effort to gain new customers and retain existing ones.
After you capture email addresses, you can begin to send them useful content, giveaways, discounts, early access to new products, and more.
You can create automated email campaigns that:
~ Welcome new subscribers
~ Follow up abandoned carts
~ Follow up with new customers to land repeat sales
~ Ask happy customers for a review
~ Re-engage inactive subscribers
First thing’s first: What exactly is an influencer?
An influencer is someone with a relatively large online following
Influencer marketing is the process of working with influencers to promote a product or service to their online following.
Search engine optimisation – also known as SEO – is the process of optimising websites and digital content to improve search engine rankings, which in turn, maximises the number of visitors to a particular web page.
Search engines use something called “crawler bots” to crawl the internet and build an index of the content available online.
Then, whenever someone searches a keyword, the search engine will try to provide the most useful and relevant results.
On-page SEO is when you optimise your website or content to rank higher in search engines for targeted keywords or phrases.
Examples of on-page SEO include:
~ Increasing your website speed
~ Including your targeted keywords
~ Structuring content with title tags
~ Optimising for Google’s featured snippets
~ Including internal links to other pages on your website
~ Adding outbound links to other relevant websites
Off-page SEO is when you optimise your website or content to appear higher in the search results through methods outside of your website or content.
These include external signals like your social media presence and brand mentions.
However, the largest and most influential part of off-page SEO is the generation of backlinks. This is when other websites link to your website or content.
A great way to generate backlinks from authoritative websites is to produce high-quality content that other people will want to share.
Alternatively, you can create dedicated content for another website – this is called “guest posting.”