To have a successful store you need to brand yourself to differentiate you from competitors, but how? Easy! Follow these 4 simple but quality tricks on branding:
Brand colors are an easy way for potential customers to recognize your store. In fact 94% of the worlds population recognizes Coca Cola’s brand colors! Make sure you color isn’t already used by a bigger brand, you want it to be your own distinctive color that grabs the eye while representing you.
With millions of fonts to choose from, it differentiates your brand from the rest. Disney have one of the most distinctive fonts of all! You can do this by searching for a font that looks great when bold, capitalized and usable for all content.
People buy from people, not from a corporation! But who is your brand? Having a persona adds a human like to touch that will encourage your customers to interact with you. You can do this by replying to all comments with either wittiness or motivation.
Users of social media send the average of 3 seconds on a post when scrolling through their feed, so having a theme isn’t just about being aesthetically pleasing, it makes your content stand out quickly in such a short time period. You can achieve this by sticking to a certain filter, design or camera angle. Learn more about 8 Companies Doing Social Media Right. By Marketing Land